13 Stores Like Tiffany & Co Alternatives You Can’t Miss In 2026!

Note: “Tiffany & Co. is a registered trademark of its respective owner. Our store is not affiliated with or endorsed by Tiffany & Co. This article is for comparison and informational purposes only.”

Tiffany & Co is one of those brands we often turn to when we want to shop for high-end jewellery. The prices are upscale, but so are the pieces – offering designs you can easily die for. 

Now, the label is a popular name in the luxury jewellery sector, but if you are one to explore and Tiffany & Co is not your final decision, then we have some alternatives to propose.

Since Tiffany & Co is not the only jewellery icon globally, here is a list of the top 13 stores like Tiffany & Co and alternatives to find the perfect piece for you or your loved one.  

List Of 13 Stores Like Tiffany & Co & Alternatives:

Frigus Jewelry

Frigus Jewelry is where you find a good variety of options for jewellery. From classic necklaces to trending gold tennis bracelets, the brand states to offer premium jewellery made with top craftsmanship.

Here, you get a variety of categories like engagement rings, bracelets, necklaces, etc, and if you’re looking for modern designs, similar to Tiffany & Co, then Frigus Jewelry surely has your back. 

Key Highlights 

• All the pieces, especially diamonds, are ethically sourced – lab-grown and sustainably created.
• You get free shipping and easy returns throughout the year. 

Harry Winston

Harry Winston has been a known American luxury jeweller and watchmaker since 1932. The legacy started in New York City, and soon it turned into a luxury diamond house. 

With Harry Winston, you get a lot of bright pieces where the metal setting usually disappears to promote the brilliance of the gem, while its fine craftsmanship makes it a good alternative to Tiffany & Co.

Key Highlights

• Harry Winston is known to have handled about one-third of the globe’s most popular diamonds, including The Winston Legacy, The Winston Blue, and more. 
• The brand's signature design was inspired by a holly wreath on Winston’s front door, offering the technique of near-invisibility settings. 

Cartier

Cartier is a top name defining the jewellery industry – known as the ‘Jeweler of Kings’. Founded in 1847, the brand holds a global empire, best known for its exoticism and architectural boldness.  

Similar to Tiffany & Co, Cartier has been evolving, and although it is more popular for its wristwatch collections – if you are into timeless elegance and legacy, then Cartier has a lot to offer. 

Key Highlights

• Cartier pieces are all crafted with precision, using precious gemstones and metals, such as Emeralds, sapphires, etc. 
• The label is known for consistently blending, timeless designs with innovation, giving birth to modern trends. 
• Cartier pieces have been involved with royalty – worn by princes and Queens, along with celebrities and style icons. 

Van Cleef & Arpels

Van Cleef & Arpels, another popular brand in the world of high jewellery, is here to offer you luxury and fineness in jewellery, with most of its designs inspired by fairies, nature, and poetic storytelling. 

With Van Cleef & Arpels, you get to view iconic and signature styles and designs similar to Tiffany & Co, including The Mystery Set, The Alhambra Collection, and more. 

Key Highlights

• Van Cleef & Arpels has transformable designs as its hallmark – jewels that are versatile and can go from a brooch to a pendant. 
• The brand is famous for whimsical clip brooches, specifically ballerina clips, first seen in the 1940s. 
• Van Cleef & Arpels is also behind the Cadenas watches mixing design and function in a sleek and art-inspired shape. 

David Yurman

David Yurman is a known titan in the American jewellery industry, defined by its iconic signature Cable Motif, a well-known twisted helix pattern, heavily inspired by forms of nature and classical art. 

Additionally, just like Tiffany & Co, shopping at David Yurman will get you conflict-free diamonds with sustainable metal sourcing – since both brands are involved in the Responsible Jewellery Council.

Key Highlights

• David Yurman’s pieces often feel sculpted, and wearing them easily makes you a highlight. 
• The label has a modular, mix-and-match jewellery option that allows customisation. 
• You get a lot of rare gemstone masterpieces directly from the atelier. 

Tacori

Tacori, a household title for global luxury, is a well-known artisan powerhouse, mainly known in the bridal category. All its pieces are handcrafted in California, and most of them feature its signature motif – Crescent Silhouette.

Moreover, similar to Tiffany & Co, Tacori ethically sources all its diamonds, and also adheres to the Kimberly process – all while specialising in high purity 95% platinum and 18k gold jewellery. 

Key Highlights

• Tacori has a group of artisans, meticulously, crafting every piece showcased to you, in California. 
• You get to choose your precious gemstone separately since it specializes in the semi-mount setting.
• All the pieces come with intricate “hidden details”, so you must keep an eye out for pavé accents and diamond millgrains. 

Brilliant Earth

Brilliant Earth is a modern name – a jeweller with a mission, rapidly climbing the ranks to be listed alongside heritage labels, including Tiffany & Co, mainly focusing on customization and transparency. 

Similar to Tiffany & Co, Brilliant Earth has been committed to traceability, where you will know the complete history of the diamond you are choosing, while it also offers a premium showroom experience. 

Key Highlights

• Brilliant Earth only chooses natural diamonds from suppliers with strong labor and environmental standards, and trades. 
• The label offers both types of lab-grown diamond collections, including Capture Collection and Renewable Collection. 

James Allen

James Allen, a pioneer in the online diamond sector, is famous for its 360° Diamond Display Technology. Unlike traditional jewellers, the label offers a massive virtual inventory consisting of 500,000 diamonds. 

Although a little different from the legendary Tiffany & Co, James Allen is still a good option if you want similar high standards of quality and iconic diamond collection as Tiffany & Co. 

Key Highlights

• James Allen has advanced tools, such as diamond inspection with experts and detailed magnification to help you find a perfect diamond. 
• You get to customize your engagement rings through diamond characteristics in several precious metals. 

Blue Nile

Blue Nile is at the top for revolutionizing the jewelry industry as the first leading online diamond retailer. It provides all the details about the diamond, selection tools, and transparency about characteristics, so you get a fair deal.

Additionally, the label has an extensive product collection with thousands of certified ethically sourced diamonds, and is listed here for offering similar quality for diamonds, consumer trust, and ethics as Tiffany & Co. 

Key Highlights

• Blue Nile primarily operates online, which enables lower prices, mainly below the usual retail rates, thanks to direct sourcing. 
• It includes detailed certification and grading data for all its pieces. 
• All the diamonds are ethically sourced, and in adherence to the jewelry industry’s certification standards. 

Jared The Galleria Of Jewelry

Jared The Galleria of Jewelry, flagship of the world‘s biggest diamond retailer, is here to offer its standalone galleries, made to offer an immersive experience.

Unlike Tiffany & Co, Jared The Galleria Of Jewelry is more on the affordable side, promoting ‘accessible luxury’, but rest assured, it has similar high standards for ethical sourcing and quality when it comes to diamonds and designs. 

Key Highlights

• Jared The Galleria Of Jewelry is popular for its bridal collection, offering a wide variety of wedding bands, bridal sets, and engagement rings. 
• The customization and personalization services allow you to create your own unique piece with specific stones, personal engraving, and settings. 

Helzberg Diamonds

Helzberg Diamonds, founded in 1915, first started as a single family-run business and is now one of the most well-known jewellery retailers in the US, mainly popular for its “I AM LOVED” campaign.

Similar to Tiffany & Co, Helzberg Diamonds is a heritage brand with high standards for ideal cuts of its diamonds, while it also promotes heavy personalization, adhering to your preferences and new trends. 

Key Highlights

• Helzberg Diamonds has been in the industry for over a hundred years, making it one of the most trusted jewellery retailers.
• The label of a wide variety of pieces, including wedding bands, fashion jewellery, watches, diamond engagement rings, and more.

Kay Jewelers

Kay Jewelers, since 1916, has now grown into one of the leading specialty jewellery retailers, offering ‘accessible luxury’ and targeting the midmarket customers. 

With Kay Jewelers, you get a lot of pieces heavily inspired by “love stories”, and since it also adds a good touch of elegance to it, it is a good alternative to Tiffany & Co.

Key Highlights

• Kay Jewelers has more than a thousand stores operating across North America.
• The label has a lot of pieces focusing on love symbols and milestones, offering great purchases for proposals and anniversaries. 

Zales

Zales, introduced in 1924, was the first to start a credit plan “penny down, a dollar a week”, when diamonds were no longer only reserved for the rich.

Now, Zales is certainly a bit different from Tiffany & Co, but they share a similar level of iconic heritage, focus on diamond engagement rings, and only ethically source their diamonds. 

Key Highlights

• Zales has an immersive collection of everyday fine jewellery, introduced after its “Own It” collection.
• The brand includes both earth-grown and lab-grown diamonds with different styles. 
• It has brought in ‘Designer Edit’ programs, allowing you to shop for curated pieces made in collaboration with legendary jewellery designers. 

Frequently Asked Questions

1. What brand is similar to Tiffany & Co?

• FrigusJewelry, Zales, Cartier, Blue Nile, Brilliant Earth, Jared The Galleria Of Jewelry, Helzberg Diamonds, Kay Jewelers, Harry Winston, Van Cleef & Arpels, and David Yurman, or some of the top brands similar to Tiffany & Co. 

2. Are there more brands like Tiffany & Co?

• Yes, there are several brands like Tiffany & Co in the market, including FrigusJewelry, Brilliant Earth, Jared The Galleria Of Jewelry, Zales, Helzberg Diamonds, Kay Jewelers, Harry Winston, Cartier, and Blue Nile.